UNITEDHEALTHCARE OF NEW ENGLAND

Fusion4 partnered with UnitedHealthcare to produce unparalleled, relevant content across New England to elevate awareness and further tie UHC into the community.

Taking a deeper look into their current partnerships, brand ambassadors, and products, we developed a multi-pronged strategic approach across creative and media placement to raise awareness and promote preventative care to show "What Care Can Do."

BRAND AWARENESS

Laying the groundwork for the full-year campaign, we listened to the goals and challenges UnitedHealthcare had coming out of the pandemic and working within the New England region. To ensure meaningful messaging and ties to the local community, we developed creative utilizing local NFL former quarterback, Doug Flutie, and with the President of UnitedHealthcare, New England, Mary Snyder, to strengthen community ties while also getting key messaging and initiatives across.

Brand Ambassador Creative - Doug Flutie

Awareness Creative

TESTIMONIALS

To fully bring the importance of UHC's services to light, we captured their life-changing services through the stories of patients and care providers.

UHC HouseCalls: Sue's Story

AWARENESS MONTHS

Working with UnitedHealthcare, we identified key awareness months throughout the year to show how UHC works within the New England community with local organizations such as the Doug Flutie Jr. Foundation for Autism and the local chapter of the Alzheimer's Association. The creative allowed us to focus on the multiple relationships UHC holds locally, while also allowing them to highlight the amazing products and support they have for the community with fresh creative each month.

National Autism Awareness Month

Mental Health Awareness Month